Growth Hacking Ideas to Accelerate Your Business Growth

Growth Hacking Ideas to Accelerate Your Business Growth


These growth hacking ideas can help you generate and grow traffic, leads and customers.

Growth marketing is one of the best ways to grow your business. It has helped numerous companies overcome obstacles and reach new heights. By implementing some of these growth marketing hacks, you can take your business to the next level.

Various growth marketing ideas can help you grow your business. These growth marketing hacks are targeted at assisting companies in developing and giving them a competitive edge in their industry. They aid businesses in adapting to new trends, acquiring customers faster, and increasing sales. Keep reading if you’re interested in learning about some of the hottest growth hacking ideas.

In this article, we’ll share with you some of the best growth hacking ideas. These are some of the most successful marketing strategies businesses have ever used to grow their business.


1. Content Marketing


Content marketing is a form of online marketing that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience – to drive profitable customer action. This strategy is usually executed by email marketing, social media, blogging, news release or any other digital/print media to promote your brand and increase product sales.


2. Use Microsites


Microsites are small websites created to promote specific products or services. They’re usually called landing pages or squeeze pages (because they squeeze the most out of your ad spend). The goal of microsites is to increase conversions by making the conversion process as smooth as possible. Microsites make it easier for potential customers to purchase your product or service by eliminating distractions. They also help improve your CTR by creating an emotional connection with potential customers and ensuring that visitors see the page in its entirety before leaving the site.


3. PR – sell the news


Growth hacking means using unconventional tactics to accelerate your business growth. One of the most effective ways to generate leads from my blog is through public relations and the press. A perfect mix of press and social media for your marketing mix is eminent. When you build your PR Calendar for the upcoming year, it’s crucial to understand how to do it. 


Press and public relations can be a great way to get quick exposure and brand awareness for your business. It’s also an excellent way to get some initial traffic to your website and social media accounts if you’re starting without too much fanfare.

I am trying to figure out how to pitch a journalist? Or what to say in a press release? Here are a few guidelines from the PR experts on how best to use press and public relations for your business:

1. Be prepared: Nothing turns away a journalist more than an unprepared pitch. Make sure you have all the relevant information about your company ready – and that includes a compelling story about what makes your company different from the competition, as well as background information pertinent to the journalist or their audience.

2. Be concise: Journalists are busy people, so don’t waste their time with lengthy requests for interviews or information. Be brief, including only the most essential details you want them to know about your company in your first email – this will help them respond faster.

3. Be personal: Don’t send mass pitches to journalists – they’ll usually ignore or delete them, or worse, flag them as spam. Instead, take the time to find an angle that makes sense for them, and they’ll be

4. Influencing marketing



There’s nothing more frustrating than seeing a business doing well but not nearly as well as it could be.

When you’re the startup founder, it’s easy to get caught up in the day-to-day operations and lose sight of what’s essential: reaching your company’s potential faster.

While everyone has their definition of growth hacking, there are six core principles to follow if you want to find success quickly:

Focus on one metric. If you have multiple objectives, it won’t be easy to track progress and pick out variables that can help you improve. The best thing to do is find a single key metric that will allow you to gauge your success. In other words, instead of focusing on increasing sales volume by 20%, focus on increasing average order value by 10%. Set realistic goals. While it might be tempting to set big goals like doubling your sales over the next year, it’s better to start small with goals that are easy to attain. For example, target increasing sales by 2% per month for the first six months, then increase that goal to 5% for the following six months until you hit your overall plan. Give clear instructions. If you want employees or contractors working for your startup to achieve specific goals, make sure they

 

5. Cold canvas visiting


One of the best ways to get a conversation started is to walk up and talk to someone about their business. You can even do this in a group setting because a leader or manager often makes introductions for you. But if you’re going into a new situation, make sure you have a few talking points in your pocket beforehand.

What is a cold canvas visit, and why should you do it? A hard canvas visit is when you go out and speak to at least 20 people who don’t know anything about what you do or who you are and try to explain it to them in a way that makes sense. This exercise helps you understand what your potential client thinks about the products or services you offer.

 

 

About the author

I’m Marco van den Akker, a strategist and marketer who uses data and creativity to grow Plusgrowth clients’ businesses. I’m always happy to work with towards measurable results.