Growth hacking Audit

We are Growth Hacking Experts

A growth hacking audit is not really about finding opportunities, it’s about finding the right opportunities for your business.
Growth hacking audits can be tricky because they can be used for a variety of purposes (often with an implicit or explicit goal of raising VC funding). One of the most common reasons they are conducted is to identify the key barriers to growth, which is a very different use case from what is discussed here.
There are a few good resources out there on growth hacking analysis, but they tend to focus either on a particular framework or on a particular vertical. Let us explain what a growth hacking audit is and how it can be used, as well as providing some examples that have been used in practice.

The greatest strength of growth hacking as a methodology: its ability to surface insights about your business that might otherwise remain hidden.

Another way to think of this is that the growth hacking audit allows you to check how well your company is doing — whether it’s growing and how it’s doing.

A growth hacking audit should be a “big picture” view of your company — its strategy, its tactics, and the execution of those tactics. Here’s what we mean:

  • Strategy: What is your business model? What are you trying to accomplish? How do you make money? Why does your company exist?
  • Tactics: How do you make money today? What channels or methods do you use to acquire customers or users? How do you deliver value to them?
  • Execution: Does your company have a repeatable process for making money? A process for acquiring customers/users/leads/etc.? Has anyone documented these processes so others can learn from them? Is there a single point of contact for customer complaints or issues with the product or service that can be addressed by the appropriate team member? If not, then who is responsible for addressing these things if they arise post-sales?
    Accordingly, the growth hacking audit will look different depending on where you are in the lifecycle of your business.
Through analytics, testing, and constant experimentation, Plusgrowth helps fast-growing SaaS startups formulate an actionable marketing funnel that generates leads at scale. Plusgrowth provides the tools to measure your marketing funnel in real time, which enables you to continue to optimize based off of conversion rates. This way, you're only paying for additional leads when they are highly likely to convert.

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The first 30 minutes of consultation is on the house.