Data Driven Analysis

What Do We Mean by Data-Driven?

What does it mean to be data-driven? To find out, we talked to current and former digital analytics leaders from major companies. We wanted to know what goes into a truly data-driven approach, and what separates the good from the great.

Data is the most important resource we have in digital analytics. But what do we mean by “data?” What’s the difference between good and great data, and how can your team get there?

With the rise of digital analytics, many organizations are looking to become data-driven so they can better understand customers’ needs and tastes. But what does it mean to be “data-driven”? And how can your organization become more data-driven?

The promise of data is that it will help you see the future. Data-driven analysis is about making decisions based on data, instead of instinct or guesswork.

It sounds simple, but it’s not. It turns out that if you want to make decisions based on data, there are a lot of hidden pitfalls, both in the data itself and in the ways people use it.

And the most dangerous pitfall is that you can’t just look at any old set of data and call yourself “data-driven.” To be truly data-driven, you have to know what questions to ask of your data, how to frame those questions, and what you’re going to do with the answers.

Through analytics, testing, and constant experimentation, Plusgrowth helps fast-growing SaaS startups formulate an actionable marketing funnel that generates leads at scale. Plusgrowth provides the tools to measure your marketing funnel in real time, which enables you to continue to optimize based off of conversion rates. This way, you're only paying for additional leads when they are highly likely to convert.

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The first 30 minutes of consultation is on the house.