The value proposition (VP) is an essential value for your business. A VP is the message that communicates what makes your business valuable to prospective customers. You can use a few simple steps to design one that will boost sales and lower customer acquisition costs (CAC).

Create Products and Services customers want to buy from you.

Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This comprehensive guide shows you how to do it, step by step.

Plusgrowth Design will help you analyze your market to uncover what your customers really want and how to give it to them!

Through our experience in innovation, plusgrowth helps you create products and services that deliver value for your customers. This is driven by the promise to expand the marketplace for each product or service.

Clients use Plusgrowth to strategically plan and put in place Value Proposition Strategies for their business.

The first step of Value Proposition Design is understanding your customers. Understand the market, the industry, the customers, and what is important to them.