Marketplace Marketing

Increase online visibility and drive more sales for your business.

Platforms like Alibaba, Amazon, Bol.com, Etsy, OpenSky, ThredUp, and even eBay are all horizontal marketplaces. Some offer different ways for sellers to market their listings or store pages.

Check out what’s already working. See what isn’t working. Think about how you could do it better (if anything).

First, you need to solve the “chicken or egg” problem.

Sellers are the lifeblood of any marketplace. If you have too few sellers, buyers usually have no products or services to choose from. And, if you have too many sellers, buyers get lost amidst products or services they do not need or offer.

So how many sellers do you need on your marketplace?
That largely depends on your industry. For example, if you are selling home furniture on a marketplace, your marketplace can get away with fewer sellers, since unique furniture pieces tend to be unique compared to one another.

On the other hand, if you are selling services on a marketplace for companies, by definition there are thousands of different services available online to choose from.
So you are better off having more buyers on your marketplace to make your marketplace appealing to men who offering their services.

Learn the four secrets to get a lot of sellers and buyers on your marketplace.

#1. Harmonize your brand across all media outlets you use.
Create your brand as recognizable for your visitors

#2. Invite your network to speak and write about your listings on the marketplace. Even online is the mouth to ear strategy stronger than ever.

#3. Be consistent in your messaging, Select a day and time, which you announce new listings or services, repeat this exercise over and over till you have a vast majority of inflow traffic.

#4. Measure everything you can, using trackable links in all your outreach and use this as your KPI to steer to grow your business. Learn from the responses and adapt to them.

If you would learn more about these strategies, schedule a free call with us.

Through analytics, testing, and constant experimentation, Plusgrowth helps fast-growing SaaS startups formulate an actionable marketing funnel that generates leads at scale. Plusgrowth provides the tools to measure your marketing funnel in real time, which enables you to continue to optimize based off of conversion rates. This way, you're only paying for additional leads when they are highly likely to convert.

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Get in touch with us
The first 30 minutes of consultation is on the house.