How Local SEO Helps Grow Your Business

How Local SEO Helps Grow Your Business

Stay focused on your niche and the local area.

Local SEO is important for two reasons. One is that local customers are likely to be your best customers. A consumer who's looking for a plumber or a mechanic or a dentist or even pizza delivery is one who's motivated to spend money.

Let’s say you own an auto repair business. If you own three shops in different neighbourhoods with lots of foot traffic, it stands to reason that the customers who come into your shop are more likely to become repeat customers than if you had only one shop in an out-of-the-way location.

To use another example, let’s say you operate a pizza delivery business. If there are two places within the city limits where you can deliver, which do you think will bring in more orders? The place on the outskirts where there isn’t much foot traffic or the place in the heart of downtown with lots of hungry office workers?

Whether you’re running a business out of your home or are just looking for new customers, local SEO can be the key to attracting more people to your products and services. This form of SEO focuses on getting your business in front of the people who live nearby.

Local SEO is about much more than just which keywords to use. It’s about making sure that people who live in your area can quickly find you and learn about everything you have to offer.

There’s a lot involved in local SEO. You have to think about keywords, but you also need to consider other things like video optimization, reviews and citations. The best way to make sure that all the bases are covered is to work with a professional who knows what they’re doing and can help you identify the best steps for growth.

That’s where we come in.
We don’t believe in one-size-fits-all solutions when it comes to marketing my clients’ websites.
We understand that every company is different, so every approach should be unique as well. We’ll put together an individualized plan for each client, focusing on their goals and needs, then We’ll build up their online presence from there.

About the author

I’m Marco van den Akker, a strategist and marketer who uses data and creativity to grow Plusgrowth clients’ businesses. I’m always happy to work with towards measurable results.