Organic traffic is the result of consistently providing valuable content for your target audience.
When you do that, they become regular visitors and share your content with their peers. Search engines reward this by returning your web pages to the top of the search results more often than those of your competitors.
The key to organic traffic growth is to provide relevant and valuable content that will be shared. If your content is not valuable or relevant, then it won’t be shared and you won’t see organic traffic growth.
Your success will hinge on how well you know your target audience and how well you can connect with them. The better you know what they want and how they think, the more successful you will be at generating organic traffic.
Since search engines like Google like to provide their users with what they’re looking for, it’s important that you give them exactly what they want – valuable and relevant information – rather than what you think they might want based on what you’ve read elsewhere or even on what your competitors are doing.
You can’t control how other people write articles or how search engines like Google rank web pages, but you can control whether or not you provide content that’s relevant and valuable to your target audience.
Once you rank high in the search engines, there’s no guarantee that you’ll stay there. That’s why we recommend focusing on organic traffic over paid advertising. The only way to ensure that your site stays as high as it is now is to keep providing useful content that people want to read and share.
Once you start getting traffic from search engines, it can be difficult to stop. It’s always tempting to chase another quick fix, but if you do that, your traffic will eventually fall and you’ll have wasted time and money on a problem that didn’t even exist. Instead of trying to make a quick buck or two with black hat SEO techniques, focus on providing useful content for your audience and they will share it with others.
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The first 30 minutes of consultation is on the house.