Pinterest is currently being used heavily - by brands, creators and users. While the platform has never become irrelevant, we are noticing a renewed interest in Pinterest. For this reason, I'd like to share my guide and insights for your Pinterest journey in 2024.

Even if you don't think your target audience is using the platform, I still recommend that brands repurpose their content and share their brand stories on Pinterest. It can serve as a database of reminders for your customers.

Most brands do marketing on Pinterest the wrong way. Pinterest scores high on user satisfaction. The platform is attracting more and more Gen-Z audiences by 2023, and although Pinterest's revenue growth is slow but steady, we see the number of users growing rapidly.

I've always loved Pinterest because of my love of fashion & graphic design, and I've learned a lot about Pinterest by advertising for clients on the app & using the app for my own interests.

This guide focuses on understanding Pinterest as a platform and marketing channel. I will debunk several Pinterest myths and reveal the hidden truth of Pinterest.

The Challenges & Future of Pinterest

Many creatives feel that Pinterest's algorithm is too sensitive. They regularly see their content removed due to sensitivity and moderation rules. This is also why many creatives have adopted other platforms such as Notion and Are.na to store their content on.

Pinterest has problems with diversity in their algorithm, and that has affected the platform's growth. Currently, the platform mainly has an adult, female audience, but they still generate less revenue per user than Snapchat, Instagram and TikTok.

Can Pinterest Become Winner in the Shopping Market?

The answer is, yes. Pinterest is already ramping up their shopping efforts with their new features and Amazon integration. But Pinterest needs to follow Snapchat's path. They need a creator platform or exclusive creators like Snapchat's David Dobrik. For this, influencers such as Emma Chamberlain or Wisdom Kaye may be the right people.

Understanding Pinterest better

Pinterest falls under the category of niche social media platforms. There are fewer people searching for your industry or product on the app. This means you have to work even harder to find the small communities built around your business.

Many niches and industries are too small on Pinterest, so you need to do market research before you start Pinterest marketing. I would recommend starting by researching Pinterest trends.

Pinterest is known for its positive user culture and content. So it's important to see Pinterest as more of a platform than just a social media app.

Pinterest Algorithm 2023

The Pinterest algorithm has recently been updated. Following a problematic incident on Pinterest in March 2023, the platform had to take new actions to protect the app's young users. These actions led to the introduction of new security and policy changes. Pinterest is trying to promote diversity on the platform and maintain a more positive environment for fashion, beauty and cultural content.

Pinterest for Marketing

Pinterest greatly influences my purchasing decisions, but you can't follow my journey. Pinterest is not direct marketing, it is indirect and word-of-mouth marketing at its best.

Investing in Pinterest marketing comes with its challenges, but the potential rewards are great. Take this guide and put your best foot forward on Pinterest in 2024.