Growth hacking Audit

我们是增长黑客专家

A growth hacking audit is not really about finding opportunities, it’s about finding the right opportunities for your business.
Growth hacking audits can be tricky because they can be used for a variety of purposes (often with an implicit or explicit goal of raising VC funding). One of the most common reasons they are conducted is to identify the key barriers to growth, which is a very different use case from what is discussed here.
There are a few good resources out there on growth hacking analysis, but they tend to focus either on a particular framework or on a particular vertical. Let us explain what a 增长黑客 audit is and how it can be used, as well as providing some examples that have been used in practice.

The greatest strength of growth hacking as a methodology: its ability to surface insights about your business that might otherwise remain hidden.

Another way to think of this is that the growth hacking audit allows you to check how well your company is doing — whether it’s growing and how it’s doing.

A growth hacking audit should be a “big picture” view of your company — its strategy, its tactics, and the execution of those tactics. Here’s what we mean:

  • Strategy: What is your business model? What are you trying to accomplish? How do you make money? Why does your company exist?
  • Tactics: How do you make money today? What channels or methods do you use to acquire customers or users? How do you deliver value to them?
  • Execution: Does your company have a repeatable process for making money? A process for acquiring customers/users/leads/etc.? Has anyone documented these processes so others can learn from them? Is there a single point of contact for customer complaints or issues with the product or service that can be addressed by the appropriate team member? If not, then who is responsible for addressing these things if they arise post-sales?
    Accordingly, the growth hacking audit will look different depending on where you are in the lifecycle of your business.
通过分析、测试和不断试验,Plusgrowth 可帮助快速成长的 SaaS 初创公司制定可操作的营销漏斗,从而大规模产生销售线索。Plusgrowth 提供实时测量营销漏斗的工具,使您能够根据转换率持续优化。这样,您只需在潜在客户极有可能转化的情况下支付额外费用。

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