(Beach) Market Research

Let’s go to the Beach!

The beachhead strategy is one that you use to identify an area of a market that has limited competition, or limited demand. The idea is to spread out into this new area before moving onto bigger markets. The idea is to dominate a small market before attempting to move onto bigger markets.

In this case “Beach” is the name of a small market segment or an even smaller product category.

The beachhead strategy is about identifying a specific area of the market that has limited competition, or limited demand.

By expanding into this new area before moving onto bigger markets, your company will be able to dominate a small market segment before attempting to move on to more ambitious goals.

Through analytics, testing, and constant experimentation, Plusgrowth helps fast-growing SaaS startups formulate an actionable marketing funnel that generates leads at scale. Plusgrowth provides the tools to measure your marketing funnel in real time, which enables you to continue to optimize based off of conversion rates. This way, you're only paying for additional leads when they are highly likely to convert.

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The first 30 minutes of consultation is on the house.