(New) Business Development

The difference between a successful business and a failed one can be as little as 1% growth in revenue per year.

The most important thing is to have the least possible friction between you and your customers. You can use technology to minimize that friction (the CRM and marketing automation and customer support and social media and product training tips all do that). But you can also reduce the friction through great design (minimize forms and clicks and confusion), excellent branding, and a great customer experience (get rid of hassles like long wait times on the phone; make sure you stock all your products).
If one of your customers has a complaint, fix it — fast. And if they like what you’re doing, let them know they’re appreciated.

What is business development?

Business development is about growing your company. That sounds simple, but what does it mean?
Business development is mostly about finding new customers. Sometimes that just means finding new people to sell to. But more often than not, you will need to find new ways of selling to the people you already have.

Business development is about understanding your market better. And working out how you can make more money, in a sustainable way, from your current customers. Business development is not about marketing or sales or customer service or anything else that’s specific to one part of the company.

It’s about spotting new opportunities in the whole business.
Business development is an attitude. It is not a job function or a particular skill set. It’s about seeing possibilities everywhere and taking advantage of them when you can.

Using the Plusgrowth Kanban will provide you with a clear overview of where the business development focuses their attention so you will grow your business.

Through analytics, testing, and constant experimentation, Plusgrowth helps fast-growing SaaS startups formulate an actionable marketing funnel that generates leads at scale. Plusgrowth provides the tools to measure your marketing funnel in real time, which enables you to continue to optimize based off of conversion rates. This way, you're only paying for additional leads when they are highly likely to convert.

Get in touch with us
The first 30 minutes of consultation is on the house.

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Get in touch with us
The first 30 minutes of consultation is on the house.